Daisy Darche was established in Autumn Winter 2009 to critical acclaim by British born designer Alex d'Arche. Having recently graduated with a BA in History of Art and Archaeology of Asia and Africa from SOAS, Alex is currently studying MA Textiles at the Royal College of Art. Supported by her parents Eva d'Arche (producer and guardian to emerging new talent) and Phillip d'Arche (printing magician) this rock solid family business is rocking. Eva helps bring the shapes to life whilst Phillip uses advanced techniques to print the fabrics digitally. Alex also works as a freelance print designer for other labels.

Alex designs the prints inspired by the rich colours of nature, flora and fauna. Her extensive travels and worldly adventures shape the collection silhouettes. Simple shapes inspired by Kaftan and Kimono drape and caress the body transporting the wearer to a place of luxury. Her vision totally captures the spirit of youth and abandonment.

The label focuses on beautiful vivid prints on silk georgette, crepe de chine and jersey. Everything from the design to the production of the garments is all 'Made in England' and is 100% silk. These unique pieces will surely become collectables of the future.

Appealing to women regardless of age, shape or size the collection has captured the imagination, offering a unique aesthetic that is personal and covetable. Daisy is an English rose, a fun loving girl who expresses herself through her clothes, the vibrant colours of which reflect her personality and vitality. Plans for the future are to broaden the line to include furnishing and leather goods. Printed leathers and sensational print lined furs await.

Daisy Darche is currently available at fashion emporium Liberty of London, Echo Kuwait and other leading independent boutiques.